So, you’ve decided that you are going to start a company blog. You’ve sifted through the various options and emerged from the internet quagmire triumphantly holding the golden blogging platform that fits you and your business to a ‘t’. You’ve probably already written your first blog post—we know how excited you were to start writing—and are now sitting down to begin formatting your amazing site. Right?
We’ve talked a lot about color schemes, how to write good content, proper anchor text, correct formatting, and by now you should even know how to choose the best font for your blog. But, somehow, we’ve missed an important detail for you. Where are you going to get all your images?
In an upcoming post we will address in more detail what type of images to pull, and how to place them, but for now, let’s get you situated with a good package of images. (Unless of course, you happen to be a professional photographer and have an entire trove of images waiting to be plastered all over your blog— we know some of you readers are crazy talented!)
First, let’s assess what images you’ll need.
You need a super crazy amazing image on the home page. Like this incredible image on the Cessna website. This is the sort of photo that you want to spend a lot of time searching for, and be willing to pay a heftier sum—this isn’t going to be any old stock photo. Sometimes it’s a good idea to have someone design your home page image for you, utilizing your logo and company brand name.
You’ll need to have good head shots of the office staff. People need to know what services you offer, and who will be providing them. Feel free to be choosy when finding a photographer (or high quality camera and a college intern that’s into photography) to snap pictures of all the office staff. These are images that potential clients will be scrutinizing, and won’t be updated for, quite likely, a long time.
Blog images are the ones that will drain your image bank dry. We all know that images draw in readers, snagging their attention like fish on a hook, so we all love to fill our blog posts with florid, vivid, inspiring, or hip photos. (Don’t worry, we’ll talk more about what kind of photos to use in an upcoming post, so stay tuned!) This is the reason that most companies need to purchase some sort of photo stock package. When you have numerous blogs going out each week, finding good images is difficult and time consuming. And flickr, while not infrequently graced with a genuinely talented photographer, simply can’t supply as many photo’s as you will probably need. The image above is from the website of Tappan Babbar.
So, let’s take a look at some of the top rated stock image companies available!
iStock Photo is affordable, stuffed with high quality images, and offers to the meticulous designer an impressive array of search tools, including color.
Dreamstime is a major supplier of high quality digital images as well as a distinguished leader in stock photography. Searches are done by category to subcategory, and you can find images shot on film as well as the standard digital images. This database has a steady influx of thousands of new images each day. They provide images to some of the world’s largest advertising agencies, including international magazines as well as television production companies.
Getty Images is one of the largest sources of stock art with an arsenal of virtually every type of image you could want. You’ve probably stumbled across their images when scrolling through high-profile blogs. In addition to their enormous library of images ranging from editorial to pop culture, they also have videos, music and other multimedia that you can utilize in your marketing strategy. This is especially useful for a novice blogger.
Getty Images also owns Jupiterimages and Thinkstock.
JupiterImages takes it’s photo’s from over 50 sources and a pool of approximately 2.5 million images, including Getty Images. This means that whatever image your heart desires is out there, but it may take some digging to find it. They also have stock art and some multimedia.
Thinkstock also pulls from Getty Images as well as JupiterImages. The prices for photos are well balanced by the ease of use and complex search abilities. It’s both convenient and massive. Thinkstock is the company that we get our image packages from.
If you are downloading large amounts of stock art on a regular basis, getting one of Veers low cost subscriptions is a great plan. You can purchase not only on a year or six month basis, but also month-to-month image packages. Some packages allow up to 20 photos per day for a flat rate, keeping your image-shopping craze in check, and your bank account out of the red.
Illustrated Ltd. is basically a showcase featuring original illustrations by crazy talented artists, rather than photographs. This platform is the perfect place to commission an illustrator for innovative and creative designs that are unique to your brand. No one else will ever have the same images that your website has.
Pixel Perfect Digital
What makes Pixel Perfect Digital amazing is that it can be searched and filtered based on specific RGB or hexadecimal color values. If you want your site colors to perfectly match or complement your chosen images, this is the place to search. In addition, it has a decent amount of free stock photos—our favorite.
What makes CutCaster unique is that the company actually connects you, the image buyer, to the photographer or image seller. Despite the fact that this sounds complicated, it is actually an easy-to-use website that helps you find your perfect images remarkably quickly for low costs. They promote only high-quality, royalty-free stock photography, illustrations and vector graphics.
How about you? What resources do you recommend when it comes to getting photos for your content?