ON LAUNCHING FOXCROFT & GINGER IN THE HEART OF SOHO

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Artisan cafe and bakery Foxcroft & Ginger in the heart of Soho is the lovechild of dynamic husband and wife duo, Quintin and Georgina, who spent over ten years launching successful restaurants before taking the plunge with their own creation. We asked them how it all began and what their cafe is all about.

Born from a desire to find a place where you can relax with good food and not feel pressured to pay up and move on, F&G is the place they dreamed of for years. It takes its name from Quintin’s family name, ‘Foxcroft’, and Georgina’s redhead pride!  The original Berwick Street site has already developed a cult following, including the likes of Lily Cole, Anne Hathaway and Bill Nighy, thanks to its lovingly made, delicious offerings.

The artisan café and bakery offers a specialist range of hand-made baked goods, incredible cakes, delicious brunches, sourdough-based pizza, brilliant Bloody Marys and exquisite coffee.  Every single ingredient is freshly made in-house, with original recipes lovingly tweaked to perfection.  A non-stop, 24-hour bakery operation is in place to create the unique sourdough, which is based on a secret family formula and adds a deeper flavour to all of the baked goods.  The coveted sourdough bread, which is already supplied to a number of top London restaurants, is also available to purchase in store.

Screen Shot 2015-01-30 at 14.21.45How did you find your way into the hospitality industry?

My family owned a hotel & restaurant in Clarens, in the Drakensberg Mountains in South Africa.  I worked for my family at the hotel during my school holidays and it really made me want to work in the industry.  I worked for a few restaurants in South Africa and then came to London to study.  After spending a few years working in restaurants whilst studying, I soon realised my love for the restaurant game. My family were always very encouraging as they were working in the industry themselves. I immediately loved the buzz and the pace of service of restaurants. Being around the smells, flavours, music, design and being able to socialise with people as your job is a great thing.  I’ve also always loved food and mixing unusual flavours to create something unique.  Plus it’s exciting being able to bring one of my other loves of design in to what I do.

Screen Shot 2015-01-30 at 14.22.05Can you give some history to Foxcroft & Ginger? How did it all get started?

We opened the very first branch in Soho in Jan 2010 on a very small budget. Prior to that I spent over ten years launching successful restaurants before taking the plunge with my own creation.  It was born from a desire to find a place where you can relax with good food and not feel pressured to pay up and move on.

What’s been your proudest moment with the business?

The most rewarding day for me was the opening day of our first Foxcroft & Ginger branch in Soho, which we did on a very small budget. It’s amazing watching it all come together; to see the recipes you’ve created being made and served, and to see the customers enjoying what we do.

Is more expansion of F&G on the cards?

The expansion of Foxcroft & Ginger is in talks at the moment, but we can confirm that from April 2015 there will be a pop up at Old Street tube station for 3 months. There is a lot that we plan to do. Within the next year or two, we potentially have two quite grand openings. It’s amazing watching it all come together; to see the recipes you’ve created being made and served, and to see the customers enjoying what we do.

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BOE Magazine

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