Snapchat appears to be neck and neck with Facebook in one key metric: photos shared daily.
Snapchat users now share 400 million “snaps” — or photos and videos — each day, according to a rep for the company. That number, which was first reported by Business Insider on Tuesday, has doubled since June when Snapchat reported 200 million daily snaps.
See also: Why Facebook Wanted Snapchat So Badly
Facebook users, by comparison, currently share 350 million photos each day on average, according to a source familiar with Facebook’s numbers. Unlike Snapchat’s “snaps” stat, Facebook’s number doesn’t include videos. It also doesn’t count the 55 million photos shared daily to Facebook-owned Instagram, which would push Facebook above the 400 million mark, putting it on par with or slightly ahead of Snapchat — if you assume all 400 million “snaps” are photos, which probably isn’t the case Read more…