NEW FEATURE: New and Improved Analytics

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Posted by Dana Kilroy on 09 Mar 2015 / 0 Comment

How many people viewed your more recent ShortStack Campaign? Did more people check it out this week than last? Did they share it? Where did they share it? Are your customers and potential customers mostly on smartphones and tablets? Or are they checking out your Campaign from desktops?

So many questions!

You’ll find answers to all them — and more — in ShortStack’s new and improved analytics panel. What you learn will ultimately help you build Campaigns that deliver the results, and help you collect the information, you want.

It’s all actionable data.

ShortStack’s new analytics reports show fresh metrics,  in real time!

Use ShortStack’s new analytics reports to discover real-time spikes in traffic, learn which kinds of campaigns generate views, entries and shares, where most of your traffic comes from and much, much more.

Here’s what’s included in the new panel:

  • Views and Unique Views

    Compare the number of views your Campaigns received today vs. yesterday, or this week vs. last. Set the timespan you want to measure and see what’s happening, in real time.



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  • Traffic Sources

    Campaign traffic typically comes from a variety of sources: search engines, websites, social media platforms and email. Knowing where people are coming from will help you determine promotion tactics, including the best places to advertise.



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  • Environment

    Are you curious to know the percentage of people who access your Campaigns via Facebook vs. the web, or via a page embedded on your website? This knowledge will tell you where you’re driving the most traffic to help you decide where focus your promotion efforts.



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  • Views by Country

    You probably know where most of your loyal customers and users live, but who knew you also had a following in … Timbuktu? The Views by Country module will help you promote your Campaigns to the people who are most likely to engage with them. This module also helps you detect potential voting fraud. If the majority of your voters are in, say,  Ireland, but you see a sudden spike in activity from Indonesia, you have the option to prevent your Campaigns from appearing there.



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One final note: you can download all your Campaign data in a PDF.

Have you looked at how your Campaigns are performing? Let us know what you think about our new and improved analytics and how they’re helping you with your Campaigns.



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