Despite the widespread use of social media for businesses and brands, it’s still incredibly complicated to measure the success of your online efforts. It’s easy to get lost in the amount of data available and feel overwhelmed by how to present and apply it.
What tools should you use? Which numbers really matter — likes, followers, retweets, comments?
This class, designed for marketers, bloggers, community managers, and anyone wanting to learn the ins and outs of social media measurement, will show you how to set up tools to measure your social media activity and make sense of the data you collect. You’ll learn how to sift through web analytics, Facebook Insights, and Twitter mentions in order to develop a comprehensive reporting and tracking system. We’ll look at free and paid tools so no matter what your budget, you will have a strategy to measure results.
Enrollment closes September 30
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