In this video, from the series BrainCandy, Jonathan Foster, Managing Editor for Cortana at Microsoft says social engagement in technology is growing with the user experience, and to the point where the social experience is inevitable.
BrainCandy is a series of 60 second videos, which explain the hidden features of everyday platforms, as well as little-known tech tips, tricks and hacks to help digital professionals live better and work smarter.
To view more BrainCandy videos, visit: http://socialmediaweek.org/braincandy
Sign up here to receive the weekly BrainCandy newsletter with five new videos designed to help you win the Internet. Be better at tech, with BrainCandy!