Mashable’s CEO on Why Digital Marketers Must Predict the Future to Succeed


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Since Pete Cashmore created Mashable in Scotland a decade ago, its goal has been to document the digital revolution and how it empowers and inspires people around the globe.

From the start, Mashable followed the rise of Web 2.0 and the way it reimagined the way people communicated, collaborated and shared ideas and information. Fast-forward to today, and technology has impacted nearly every facet of our daily lives, from the way we do business to the way we interact with media and entertainment.

Take a look at how digital media has evolved and where it’s heading with Pete Cashmore, Founder and CEO of Mashable and Toby Daniels, Founder of Social Media Week and CEO of Crowdcentric, in this video from Social Media Week New York 2015.

Social Media Week