Martha Stewart, Drone Jousting, And The Technological Shift In The DIY Culture


49 days until SMW’s June 8-12 Conference. Click to learn more.

Technology has enabled a new field of do-it-yourself (DIY). DIY is one of the most disruptive new trends in the entire economy, and the “Maker Movement” has created a collaborative world where hobbyists, technologists and tinkerers can access powerful tools and technologies to prototype, create and iterate faster than ever before. In this one-on-one conversation, the definitive maker, Martha Stewart, and Sophie Kelly, CEO of The Barbarian Group, discussed what drives maker culture in general, as well as the creative opportunities that technology can expose for the next generation of inventors and learners. 

Martha Stewart is well known as an early technology adopter, and has a collection of drones which she regularly experiments with. On stage, the two examined various innovations born from the maker community, including drones, 3-D printers, and also discussed the ways these tools will revolutionize entrepreneurship, economics, and mainstream manufacturing.

Social Media Week