Marketing Leaders Weigh In On The Great User-Generated Content Debate


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User Generated Content is a broad topic that can range tremendously from socially driven to crowd-sourced as well as from both organic and paid sources.  There’s no doubt it’s a hot topic with many new, creative and compelling examples of UGC campaigns coming from marketers, agencies and publishers.

Attendees heard case studies on “top down” (paid) examples from Klout, Crowdtap and Izea and “bottom down” (organic) examples from Time Out, Storyful and Discus. Other main points covered included the top five ways marketers use UGC as part of their content marketing mix, the role of social media in UGC, the key six benefits of UGC, and the top legal considerations when using UGC.

Social Media Week