Video is captivating and easily consumed; it can be more informative than even the most well-informed blog post. Its sharability and potential viral nature draws marketers in from every vertical imginable.
“There has never been a better time for a brand to invest in creating and distributing content that causes people to laugh out loud, tingle with anticipation or feel the hairs on the back of their neck stand on end.” – Olly Smith, Commercial Director for EMEA, Unruly Media
As both consumers and producers in the digital space, we see videos as a great catylyst for engagement. The ability to drag a brand up from nothing, or even to revitalise a stagnant entity, makes the alluring draw of social video ever more prominent. Our infographic explores the Whys and Wherefores of when to think about using social video, and how to get the best out of it as a brand. Our four pointers take you from ideas to measurement. Enjoy!