Make Your Event Pop: Event Submission Tips

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SMW14 is coming up quickly, and we’re getting excited. Many of our cities are planning some exciting changes for it. For example, SMW NYC will host all official events at a three-floor 50,000 sq.ft. campus at Highline Stages. Campus will feature three stages on innovation, advertising & marketing, and society & culture; several masterclass and roundtable breakout rooms, an exhibition, and collaborative workspace for attendees to connect at the conference.

As with every SMW, we want you to be a part of it. Event submissions are open until December 6th, and we’re looking forward to some incredible sessions from the SMW community. To ensure you have the best chance of getting your event approved, you’ll need some tips and guidance.

DETAILS

+ CONTENT: Plan event content that pushes boundaries, provides thought leadership and shares fresh insight.
+ THEME: Focus on themes, topics and conversations that serve your audience needs. No sales pitches.
+ STRUCTURE: Encourage interactive discussions and debates through balanced & objective assessment.
+ FORMAT: Consider creative event formats that promote openness, collaboration & inclusivity.
+ SPEAKERS: Select speakers and participants who have proven credibility in their respective fields.
+ MODERATORS: If you have a panel, make sure someone with a strong opinion is driving the conversation.
+ DIVERSITY: Support cultural, ethnic and gender diversity, as well as differing opinions, in your programming and speaker selection.
+ HUMOR: Try to inspire the audience with a bit of comedy. Lightly poking fun at a topic or brand is entertaining.
+ VISUALS: Integrate technology and/or multimedia into your event in value adding ways.
+ PACING: Keep it moving. If attendees are not given something compelling, interactive, or creative, you’ll lose them.
+ TAKEAWAYS: Practical takeaways, instruction, and arming attendees with a skill provides a lasting memory of the event and your brand.

And if you’re in NYC, then you’ll want to consider topics that we’ll be looking to feature in Campus:

+ INNOVATION
Trends & Predictions, Early Stage Innovation, Emerging Technology, The Collaborative Economy, Open Innovation, Internet of Things and Open Data

+ ADVERTISING & MARKETING
Big Data Analytics, Realtime Marketing, Mobile Advertising, Second-Screen Advertising, Storytelling & Content Marketing. Native Adverting, Platforms & Tools, and Future of Media & Publishing

+ SOCIETY & CULTURE
Open Government, Nonprofits & Social Enterprise, Education & E-Learning, Health & Quantified-Self, Design, Art & Film, Fashion, Lifestyle & Food, Music & Entertainment, and The Future of Work
These topics, formats, and devices are just a starting point to organizing your own event, and we’re always excited to see ideas that are outside of what we had anticipated.

Be sure to submit your event here soon and indicate if you would like your event to be considered for our Official Campus. Plus, SMW NYC are considering submissions for Campus on a first-come, first-servce basis.

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