Localytics Secures $35M, Will Introduce Predictive App Marketing



Localytics, an app marketing and analytics company, has today announced it has raised $ 35 million in Series D funding, taking the company’s total investment to $ 60 million. The round was led by new investor, Sapphire Ventures, with participation from existing investors, Foundation Capital and Polaris Partners.

Localytics will use the funding to improve and strengthen its predictive intelligence capabilities, which allow customers to improve user retention and engagement in web and mobile apps.

Raj Aggarwal, CEO of Localytics, said in a statement:

Companies are struggling to keep up with the growth of apps. Most are unable to leverage user intelligence to improve how they acquire and engage users. Localytics’ investments in predictive app marketing will enable us to deliver the amazing, personalized app experiences that consumers have come to expect. And, with its deep history in scaling successful marketing technology companies, such as ExactTarget and Criteo, Sapphire Ventures’ expertise will help us continue building the leading solution for apps.

The Localytics platform offers app marketing tools, such as push, in-app and email marketing, as well as an analytics engine. The platform allows businesses to run automated, personalized marketing campaigns, and monitor them using real-time data, with the goal of increasing engagement and retention over time. For a success story, look to A+E Networks, which achieved a 200 percent increase in push notification engagement by using Localytics’ targeting functionality.

Alongside this announcement, Localytics revealed its plan to introduce predictive app marketing to help its customers predict and engage consumers at each stage of their journey with a product. That is, Localytics will work to predict a user’s likely next move, giving marketers a chance to respond appropriately for more personalized targeting and engagement.

More information on the Localytics platform is available here.

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