Do they really like you? It’s not so hard to find out these days.
Social listening is arguably the most significant technology to hit marketing since social media itself. Those of us with a traditional marketing background remember the days when understanding who your customer was and what they thought of you required polls, focus groups, and/or outsourcing tedious research to another firm, all of which took a lot more time and money than we wanted.
These days, the valuable customer and industry insights that used to be expensive, time-consuming and immediately historical is now real-time and easy. Social media monitoring isn’t just for marketing: you can listen for industry trends, competitive analysis, product insight, and a host of other use cases. Any time you want to know what other people are saying about something that has to do with your business, social listening is a quick and easy way to find out.
In our new ebook, “Listen Up: the Definitive Guide to Use Social Listening for Smarter Business,” we take a deep dive into social media monitoring. You’ll learn what it is, how to use it across your marketing organization and beyond, and why it matters.
After all, with Twitter users alone sending out an average of 400 billion tweets a day, isn’t it worth a digital ear horn?
Meltwater is a proud sponsor of Social Media Week and helps businesses drive growth and build brands through its social media and PR software suites. Click here to download the free ebook.