Is ‘Somebody’ The New ‘Yo!’? The Super Addictive, Bizarre App That Doesn’t Work

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“Texting is tacky. Calling is awkward. Email is old. Next time try this.”

Somebody is a messaging app created by actor, director, author and artist Miranda July, made with support from Miu Miu, available in the iTunes store as a free download. According to July, “When you send your friend a message through Somebody, it goes — not to your friend — but to the Somebody user nearest your friend. This person (likely a stranger) delivers the message verbally, acting as your stand-in.”

The app allows you to send a message to your friend, but someone else receives the message – a Somebody user who GPS has determined to be near your friend. That user is then expected to deliver the message in person. Thus far, our own experiences with the app have proven futile, to say the least, but somehow we keep coming back to it, hoping the damn thing will work.

“I see Somebody as a world-wide public art project,” July said, “inciting performance, connection between strangers and conversation about the value of inefficiency and risk.”

Somebody launched at the Venice Film Festival. You can check out the short film July shot with fashion house Miu Miu to introduce the app here – it’s not your typical product video.

You can download Somebody for iOS here.

Social Media Week

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