Remember when social media was about engagement?
I could argue that the biggest trends we are witnessing are all about NOT engaging! For example,
- The hottest apps right now are Meerkat and Periscope, essentially turning you into your own live-streaming channel. In other words, you’re broadcasting.
- One of the fastest-growing platforms is podcasting. In essence, there is no engagement.
- Likewise, fast-rising channels like Pinterest and Instagram don’t have the engagement levels we used to see on Facebook and Twitter.
- Several popular blogs including Chris Brogan, Jay Baer and Copyblogger have eliminated their comment sections.
Without question, “engagement” is not as fashionable as it once was. Does it still have a place in the social media eco system?
This is the topic tackled with my erstwhile podcasting partner Tom Webster on the latest edition of The Marketing Companion. We would be most pleased if you listened to it. Here it is, in all its auditory glory:
If you can’t access the podcast above, click on this link to listen to Episode 46
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Illustration Courtesy Flickr CC and Cristiano Betta