Social partnerships benefit some networks more than others. After Instagram stopped displaying users’ photos in the Twitter feed last year, engagement per photo on Twitter dropped 17 percent quarter-over-quarter. Meanwhile, Instagram’s photo engagement went up 30 percent because Twitter viewers were required to click over to the image-sharing site to view the pictures instead of viewing the “cards” directly in their streams. This infographic from Column Five visualizes data from an Instagram Brand Adoption Study conducted by Simply Measured in February 2013.
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