Yesterday, Instagram quietly enabled the ability to keep tabs on when favorite Instagram accounts are posting.
Think of this new feature as the equivalent to Facebook’s old notifications feature — the one they rolled in 2012 which allowed users to opt in to receive notifications every time a page posted. Same idea.
So why’s this new feature awesome? For starters, if a brand can get a good percentage of their Instagram following to set to receive notifications when they share a post, imagine what that could do for their reach and engagement!
Second, this feature makes it easy for people within an organization to stay current on what’s being shared their brand’s Instagram account. (We’re thinking our IG-lovin’ CEO Jim Belosic will like getting a ping when we post to our @shortstacklab profile.)
Last, if you’re into keeping up with what your competitors are sharing, this is a no-fuss way to make sure you don’t miss a thing.
How to Enable Notifications
To enable notifications, go to an Instagram account you want to follow closely. Next, tap the ellipsis icon in the upper-right corner of the profile. A few options will then appear at the bottom of your screen.
(P.S. If you haven’t checked out our new Instagram infographic — it’s all about how to measure Instagram traffic, leads and sales — be sure to check it out here!)