Amy Vale, Head of Global Business Marketing at Spotify, encourages brands to connect further with their fans through music. Creating playlists for fans to share can be an indicator of what else they might like.
In the video below, from the new video series BrainCandy, hear from Amy how you can use Spotify to reach new customers.
BrainCandy is a series of 60 second videos, which explain the hidden features of everyday platforms, as well as little-known tech tips, tricks and hacks to help digital professionals live better and work smarter.
To view more BrainCandy videos, visit: http://socialmediaweek.org/braincandy
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