The first thing you notice is the smell. It’s a mix of fresh construction and luxurious oak. Then you see the rows of Surface Books and you know you’re inside Microsoft’s first-ever flagship store
“Everyone who works in retail aspires to have a flagship store, especially on Fifth Ave.,” Microsoft Retail COO David McAughan told me as we stood below the store’s 30-foot tall video screen. The store has been under construction for months, though Microsoft wouldn’t reveal how much money it cost to build.