Infographic: The ultimate guide to social media tools


This guide lists which tools do what, what types of companies they are ideal for, and if they’re free or paid. It’s a social manager’s dream come true.

By Kristin Piombino | Posted: October 10, 2013

Social media tools are supposed to make your life easier, but there are dozens floating around out there, and you don’t have time to research and test them
all out.

Wouldn’t it be so much easier if someone did that for you and just told you which ones to use?

It’s your lucky day!

This infographic
from does exactly that. It breaks up the major social media tasks and lists the best tools for each task. It also lists
whether the tools are free, what types of companies they are ideal for, which companies already use them, and why the tools are worth your time.

Are you shouting “alleluia” yet?

Here’s a look at some of the tools on the list:

Task: Listen to conversations about your brand, competitors or keywords.

  • Meltwater Buzz
  • Brandwatch
  • Trendrr
  • Viralheat
  • Social Mention

Task: Respond to customer queries and comments.

  • Argyle Social
  • HootSuite
  • Spredfast
  • Sprinklr
  • Postling

Task: Create and manage campaigns.

  • EngageSciences
  • Buddy Media
  • Agorapulse
  • Shoutlet
  • ShortStack

Task: Measure social media campaigns and efforts.

  • Simply Measured
  • Socialbakers
  • Crowdbooster
  • Sprout Social
  • Source Metrics

Task: Find influential social media users.

  • Appinions
  • GroupHigh
  • Klout
  • Peek Analytics
  • Kred

[RELATED: Join Ragan and Mayo Clinic at the 5th health care social media summit.]

Take a look at the full graphic to see which tools will work for you:

(View a larger version.)


Popularity: This record has been viewed 2592 times. moderates comments and reserves the right to remove posts that are abusive or otherwise inappropriate.