Infographic: New skills marketers must have


As technology and communication channels change, so must marketers. Coding, analytics and newsjacking skills are just some of the talents marketing pros now need.

By Kristin Piombino | Posted: September 19, 2014

We keep hearing how marketing and communications are changing.

How are they changing, and what must you know to stay on top?

An infographic from Formstack explains the seven new skills marketers must have. Here are a few:

Technical skills: Half of all new marketing hires will need technical skills, like basic coding or video production experience, the infographic says.

Analytics skills: Data-minded marketers are hot commodities. Research predicts that by 2018 there will be 1.5 million data-savvy managers.

Newsjacking skills: Being aware of breaking news and pop culture will help your organization stay ahead of crises and seize publicity opportunities. (Oreo’s “You can still dunk in the dark” tweet, anyone?)

See the rest of the skills in the infographic below:

(View a larger image.)


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