Infographic: 3 ways brands can use Snapchat


If teenagers and twenty-somethings are your primary audience, you should be on Snapchat. Here’s how Taco Bell, Acura and Wet Seal successfully used the app.

By Kristin Piombino | Posted: February 28, 2014

Can a brand benefit from being on Snapchat, the popular app that allows users to send instant, temporary photos and videos to friends?

An infographic from Marketo says yes, especially if your brand’s audience is between the ages of 13 and 25-Snapchat’s primary user base.

Pew Research estimates Snapchat has 26 million active users in the United States. Those users send approximately 400 million snaps (pictures taken and sent via Snapchat) a day.

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So, how can brands incorporate Snapchat into their marketing strategies? Here are three ways:

1. Send secret announcements.

Taco Bell sent followers a snap of its Beefy Crunch Burrito to announce the menu item’s re-release.

2. Offer sneak peeks.

Acura gave its first 100 followers a sneak peek of a new vehicle via a Snapchat video. Acura later posted the video to Instagram.

3. Use brand advocates.

Wet Seal gave its Snapchat account to a 16-year-old blogger for two days. The blogger sent Wet Seal’s followers photos of herself wearing Wet Seal clothing items. Wet Seal earned 9,000 new followers during that time.

Take a look at the infographic below for more tips on how to use Snapchat:

(View a larger image.)


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