Storytelling not only activates our brains, it’s an essential skill for presentations, writing, and conversations—including job interviews. 99U points out the five steps or “beats” to make you a better, more interesting storyteller.
The five beats are:
- The introduction: Set up the scene. In the 99U example, a job candidate looking to move into a new field could say even though his degree is in business, he’s always had a great love of illustration.
- The inciting incident: A pivotal challenge you faced in your career.
- Raising the stakes: Specific details that make the inciting incident more memorable. E.g., “This can be as simple as the difference between, “I went to Art College in Detroit” versus “I went to college in Detroit – you know, Motor City – but I opted for Art School instead of a job at GM.”
- The main event: The major change (even just a shift in attitude) where you solved the dilemma.
- The resolution: Describe what you learned or recap your “sales pitch.”
Hit up the article on 99U for more details. It’s a great lesson in storytelling, whether you’re prepping for job interviews or just want to improve your conversation skills.
Photo by Magenta Rose.