If Google Acquired Nik Software for Snapseed, What Will Happen to the Other Products?


Photographers were up in arms following the announcement that Google had acquired Nik Software, the parent company of photo-sharing iOS app Snapseed.

Snapseed, which Apple named the iPad app of the year in 2011, offers tap-and-swipe enhancements and filters for pictures taken on iPhones and iPads. Our sibling blog AllFacebook has noted that the purchase could rival Facebook’s acquisition of the popular photo-sharing site Instagram.

Explained Google vice president of engineering Vic Gundotra in a blog post, ”We want to help our users create photos they absolutely love, and in our experience Nik does this better than anyone.”

Nik Software responded with an equally cheerful announcement: “We’ve always aspired to share our passion for photography with everyone, and with Google’s support we hope to be able to help many millions more people create awesome pictures,” they wrote.

But users were wary of what the deal really meant for the company’s product line for professional photographers. Wrote one commenter:

What will happen to these products? Nothing. A Google representative told SocialTimes that for now, users can expect business as usual.

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