Idea, Presentation, Acquisition: A Business Success Story


Elmer Bol is the Director of Product Management in Autodesk’s Reality Capture Group. Prior to joining Autodesk he spent 10 years at IBM and co-founded the Netherlands-based software company Alice Labs.

As I stepped on stage to address 400 experts and journalists at the most important conference in the world for people in our industry, I knew we had a great idea. 

What I didn’t know was that after just one presentation our small team would turn what was once a side project, built over weekends spent in an attic, into an acquisition target for one of the biggest software companies in the world.