Did you know that viewers watch more than 6 billion hours of video on YouTube per month? Or that, according to Nielsen, YouTube reaches more U.S. adults age 18-34 than any cable network? (source)
The magnitude of online video’s presence is difficult to fully grasp. But one thing’s for sure: video without a social component hardly stands a chance out there. If you’re using video as a part of your social media marketing plan, that video has to be social video. A new infographic from The Media Octopus takes a deep dive into the topic of “social video.”
What Is Social Video?
Oliver Smith of Unruly Media defines the term: “Social video is word of mouth marketing done digitally via social.” Social video is smart and savvy in that it understands the need for additional content and strategy outside the video player. Placement, distribution, and an understanding of different video platforms is essential. Here are the top four points from The Media Octopus social video infographic:
#1 Understand Your Audience.
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First, you need to understand what type of content your audience engages with the most. Most social videos fall into “Interesting,” “Entertaining,” or “Informative” categories. Don’t spread yourself too thin; pick one of these categories for your next social video.
#2 Create the Content.
Next, create the content. You can reference the infographic below for some specific writing and production tips. Our BuzzPlant team would add that it’s important to understand the platform you’re using. For example…
We recently completed a series of Instagram trailers for The Remaining, a horror movie that our team has done the social media marketing for. Creating an Instagram trailer is completely different from creating an “Ice Bucket Challenge” video. Before you start creating content, learn the nuances of the platform. What length is best for Instagram? How much control do you have over the freeze frame? These are all important questions to consider as you create the content.
#3 Manage the Distribution.
Creating the content is only one part of the creative process. Next, you have to focus on distribution. Will you post your social video directly to Facebook, or will you host it on YouTube? If it’s a short video, is it more likely to gain traction on Vine or Instagram? Check out tips below from the infographic.
#4 Measure and Attribute Success.
Lastly, be sure to measure and attribute your success so that you can do an even better job marketing your next social video. Don’t get too caught up on views; instead, aim for shares. The views will come naturally out of this social activity.
Using Social Video Successfully – Infographic
Check out the infographic below for more on social video and marketing. Have questions or comments? Leave them in the comments section.