Social media has quickly revolutionized the world of marketing, and one area in which it’s been particularly effective is events promotion.
Indeed, social platforms such as Twitter, Facebook and LinkedIn now play a key role in all stages of conference marketing. But how do you ensure your event experience is optimized?
Start by getting the word out early, beginning with organic promotion at least one to three months in advance. Be sure to loop-in attendees, influencers and other organisers, moving on to paid promotions to boost momentum and awareness.
A few weeks prior to the event, release teaser content, announce contests and create custom social profile branding, continuing to engage with attendees throughout.
On the big day, feature onsite interviews with speakers and influencers, promote your hashtag (and engage with anyone using it) and encourage non-attendees to take part in the online conversation.
After the event, create and curate all content (including articles, videos and presentations), measure return on investment and encourage feedback.
Check the visual below for more insights, which comes courtesy of Gryffin.