How to Use Social Media for Lead Generation


With over a billion users spread across all of the major social networks, it would be ridiculous for any legitimate brand or company to not use them for lead generation — especially with Facebook and Twitter!

Of all the social networks out there, Facebook is the most powerful and has been proven to provide the most engagement with audiences. In addition to their platform, they also offer a self serve advertising system for anyone who is daring enough to try it out. Through advanced demographic targeting, you could put your ad campaigns right in the face of your audience and never waste money on non-targeted ad campaigns again!

The Importance of Growing Your Social Following

In addition to using all of the major social networks for generating leads for your own site, running viral contests and promoting third party ad campaigns, you should also be focusing your efforts on growing your own social following as well.

Using Social Media to Protect Your Brand

In particular, this is very easy and effective on Twitter and Facebook. One of the best ways to grow your Twitter following is by following other accounts and hoping they follow your account back. However, depending on how you approach this method, it may be more or less effective. This process is explained in detail in this post from, where they actually walk you through the process screenshot by screenshot.

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One of the most important things to remember with social media is that it’s all a numbers game. If you can add just 10 new social followers to your account per day, that’s an extra 300 followers per month and over 3,500 per year! Now think about if you were to add 100+ new followers per day!

Using Social Media for Lead Generation

Let’s take a look at some of the great social marketing methods out there, along with some killer stats to blow your mind. If you don’t want to jump into a social media marketing campaign after reading this post, there must not be a marketing bone in your body!

  • 77% of B2C marketers say they have acquired a customer through Facebook
  • The number of marketers who say Facebook is “critical” or “important” has increased 83% in just two years
  • 34% of marketers have generated leads using Twitter, 20% have closed deals
  • LinkedIn is 277% more effective at generating leads than Facebook or Twitter
  • 77% of buyers say they are more likely to buy from a company whos CEO uses social media. 

Infographic provided by Wishpond.

Social Media for Lead Generartion

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