How to Perfect Your Brand’s Instagram Strategy [Infographic]

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Posted by Chelsea Hejny on 03 Mar 2015 / 0 Comment

There’s no denying Instagram has become a top-ranked social media network. And suddenly, or so it seems, users are engaging with brands on the platform.

It’s turning out to be a good platform for brands:  Instagram users are 58 times more likely to “like,” comment on or share a brand’s post than Facebook users, and 120 times more likely than Twitter users, according to today’s featured infographic from Salesforce.

Other insights you’ll gain from Saleforce’s infographic: 

• Nearly 60 percent of millennial Instagram users in Canada are more likely to remember a great branded Instagram account over a TV commercial. (This is one of my favorite Instagram fun facts.)

• Nearly 30 percent of users in Canada have purchased a product a product discovered on Instagram in the last 6 months. 

• Luxury retail, luxury auto, quick service restaurants (think McDonald’s) and television are the top industries on Instagram.

With a little more insight on Instagram under your belt, check out Saleforce’s infographic below to learn tips on how to create a “picture-perfect Instagram strategy.”

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