How to Monetize Without Hurting Your Community


At the Mashable Media Summit on Friday, Reddit co-founder Alexis Ohanian joined Mashable features editor Matt Silverman on stage to talk about how to monetize a website while still putting the community first.

By doing so, Reddit hopes that advertisers will recognize the value. Ohanian talked about Reddit’s old model of advertising, similar to billboard ads, and how it’s becoming less effective.

“In 2005, we thought, ‘We’re going to get lots of traffic and advertisers will take care of the rest,’ ” Ohanian said. “Websites advertise like digital billboards. Now we can see click-through data on these ads and we realized: Holy shit, no one cares.”

Moving forward, Reddit intends…
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