Last week I saw that Jay Baer tweeted out a link to his “Savvy Marketer’s Guide to Surviving SXSW.” This got us thinking about the conference and our own experiences attending it.
If you’re not familiar with SXSW, here’s a little rundown of what the annual conference is all about:
SXSW started in 1987 as a small music festival. It has since grown into a multi-dimensional multi-day conference that attracts nearly 50,000 people from all over the world.
Twenty-five years since that inaugural festival, SXSW has evolved into an 10-day conference that’s divided into three segments: music, film and interactive.
Going to SXSW can be a daunting experience, whether you’re an individual attending the conference, the owner of a small start-up or the representative of a global brand, trying to make a big splash when you arrive.
There’s so much to do, and there are thousands of events, parties, panels and speakers all competing for your time and attention.
The key to having a successful SXSW experience — one that results in greater brand awareness, more leads and an abundant contact list — is preparation.
If you’re attending SXSW this month for your own personal interest, or on behalf of a company, our guide will help you prepare for the conference and dominate it once you arrive. Or if you’re a brand rep, this guide will help you get the most out of your investment.