A logo is an essential part of any company’s identity. It’s the first impression and helps customers identify your brand and, ideally, identify with your brand. A distinctive logo can help your business stand out from the competition. Creating a unique and evocative logo is no easy feat. But the tips in this infographic from the Irish company XPrint can help.
First, consider the psychology of color:
Red = energetic, sexy bold. Example: Coca-cola.
Orange = creative, friendly, youthful. Example: Nickelodeon
Yellow = sunny, inventive, optimistic. Example: Subway.
Green = growth, organic, instructional. Example: Starbucks.
Blue = professional, medical, tranquil. Example: Oral-B.
Purple = spiritual, wise, imaginative. Example: Yahoo.
Brown = rural, historical, steady. Example: UPS.
Black = credible and powerful. Example: Nike.
Next, ask yourself some key questions about your company’s goals and values:
1. Why was your company founded?
2. What sets your company apart from others?
3. If you had to describe your company/organization in one word, what would it be?
4. What do you hope your company can be known for?
5. In your opinion, what defines a well-designed lolo?
6. What logos do you like and why?
7. What logos do you dislike and why?
8. What are the likely occasions in which this logo will be used?
9. Who is the primary target audience? Who is most likely to use your product and services?
10. How much money do you plan to devote to logo design?
There’s a lot more to learn about logo design, as you can see from the infographic below.