“Shopping cart abandonment is the main income killer for online retailers,” according to the following FinancesOnline infographic.
Moreover, the average order size lost per abandoned cart is $ 100 or more.
The biggest reason for these abandoned carts is consumers’ lack of trust.
“Only 65% of online shops display security information during the checkout process,” states FinancesOnline.
So, how you can inspire trust in your customers when they shop on your website? One way is through site badges. “Trustmarks and security icons in the checkout phase helps visitors trust a site,” states FinancesOnline.
To find out more about site badges, the top site badges, and how to boost online shoppers’ trust, check out the infographic.
Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.