How To Avoid Digital Disasters…


We all live in a digital world. We have traded in our cameras and our watches for cell phones. We have given up our Rolodex and daily planners for Microsoft Outlook. And when was the last time you wrote a hand written letter? But how do you make sure that your technology doesn’t backfire on you?


In the past few months, there have been a bevy of different digital mishaps reported in the news.

I am sure that most of you are aware of the Sony Entertainment hack last November that caused co-chairwoman Amy Pascal to resign.

In January, our Client Crayola’s Facebook account unfortunately got hacked.

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And in February, Mexican restaurant chain Chipotle’s Twitter feed was hijacked

Sometimes, an error is caused by the victim themselves as in the case of the CFO of Twitter accidentally tweeting his plans to purchase another company!

And at other times, the message is automated like in these embarrassing examples.

So, what can a digitally-savvy professional do to ensure that they don’t face any of these issues?

Here are some key tips to heed…

  1. Watch what you write. Before typing a message and hitting “send,” ask yourself if you would admit to what you have written aloud and in public. If not, then clearly you should not be putting it in writing. Furthermore, you need to consider whether something you write can be used against you in the future. A good general rule is to assume that every message you write will have to stand up to public scrutiny if revealed.
  2. Create a complicated password. Make sure that your password is not easily decoded. Unbelievably, some people still use the word “Password” or the numbers “123456” to ensure their security. Be smart: don’t! Also, be sure that your passwords differ across various sites and, wherever possible, maximize not only letters and numbers but symbols as well.
  3. Double verify. Some websites and platforms have instituted what is referred to as two-factor authentication which asks you to prove that you are in fact who you claim to be. This is done by requiring you to provide two separate pieces of information in order to access proprietary information. This double authentication provides an extra layer of security so people can’t randomly claim they are you. You might want to think twice about providing sensitive financial data to a website that doesn’t require 2FA.
  4. Only log in to secure websites. When dealing with anything sensitive, particularly anyting related to money, make sure that the website starts with “https.” This prefix indicates that the page you are on is secure and encoded from others who you don’t want privy to your private information.
  5. Monitor automated responses. Sometimes, as we saw in the examples outlined previously, consumers want to trick you into making a social media faux pas. When you use automated response software, you still need to pay close attention to the messages posted in your feeds. This ensures that nothing gets posted that you wouldn’t want seen by even the most sensitive of eyes!

Do you have any tips to provide for ensuring that you don’t get humiliated online?

As always, let us know in the comments below!

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