How Social Media Contests Influence Consumers [Infographic]

Posted by Chelsea Hejny on 27 Jan 2015 / 0 Comment

Have you ever hosted a social media contest and wondered if it had any impact on your business’s bottom line? Well, I have some good news! Your efforts weren’t in vain.

Three out of four people are more likely to recommend a brand that offers competitions and giveaways, according to TAMBA, a UK-based social media marketing agency that surveyed nearly 900 people who entered competitions posted on social media.

One more exciting fact to know about social media competitions that TAMBA discovered: Competitions influence purchasing decisions for 3 in 4 participants.

These findings just might be the justification you need to start planning your business’s next social media contest. If and when you do, I’m hoping you use ShortStack to build it!

To learn more about TAMBA’s survey and how social media contests influence consumers, check out their infographic below.