Have you ever hosted a social media contest and wondered if it had any impact on your business’s bottom line? Well, I have some good news! Your efforts weren’t in vain.
Three out of four people are more likely to recommend a brand that offers competitions and giveaways, according to TAMBA, a UK-based social media marketing agency that surveyed nearly 900 people who entered competitions posted on social media.
One more exciting fact to know about social media competitions that TAMBA discovered: Competitions influence purchasing decisions for 3 in 4 participants.