Some 55% of creative advertising and marketing professionals say changes in their organizations are not considered carefully and are not well planned, according to a recent report from The Creative Group.
Moreover, 53% say their employers do not do a good job of involving employees in implementing changes, and 49% say they do not receive adequate training/information to keep up with industry developments.
The survey of 750 US creative professionals at advertising agencies and brands found the introduction of new internal processes/procedures is the change that workers have the hardest time adapting to (51% rated it as challenging/very challenging).
That was followed by staff changes (48%) and new business directions (37%).
For more insights from the report, check out the infographic:
About the research: The report was based on data from a survey of 750 creative professionals at advertising agencies and brands in the United States.
Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji