The secret sauce Google uses to determine where pages rank in search is just that: secret. It also changes all the time, making it even more difficult to know how to create content that’s easily found. Obviously creating content that ranks well gives you an advantage over your competitors.
There’s some kind of dense information in the top half of the infographic, but the second half includes takeaways in easy-to-understand language. For example:
• Tweet “Get a good mix of links from different IP addresses, C-blocks and root domains.”
• Don’t be afraid to link to other external sources from your own website content.
• Keep your brand name and URL short and punchy.
• Don’t host your blog on a subdomain. Instead, put it in a subdirectory (i.e., domain.com/blog).
• Optimize website speed.
• Include meta elements (title and description) on all website pages.
• Google + has the highest correlation to higher rankings.
• Focus on long form content….
• Get a .com domain; they may be favored by Google in search visibility.
Does this list make sense to you?
Are these best practices you already adhere to or are there some surprises here?
We’d love to hear from you!