How Google Determines Search Results [Infographic]

Posted by Dana Kilroy on 29 Jan 2015 / 0 Comment

The secret sauce Google uses to determine where pages rank in search is just that: secret. It also changes all the time, making it even more difficult to know how to create content that’s easily found. Obviously creating content that ranks well gives you an advantage over your competitors.

This infographic from Audience Bloom breaks down two studies, one from Moz and one from SearchMetrics. Audience Bloom came up with a list of best practices.

There’s some kind of dense information in the top half of the infographic, but the second half includes takeaways in easy-to-understand language. For example:

Builds lots of awesome links to your pages. 

• Tweet “Get a good mix of links from different IP addresses, C-blocks and root domains.”

• Don’t be afraid to link to other external sources from your own website content.

• Keep your brand name and URL short and punchy.

• Don’t host your blog on a subdomain. Instead, put it in a subdirectory (i.e.,

• Optimize website speed.

• Include meta elements (title and description) on all website pages.

Google + has the highest correlation to higher rankings.

Facebook and Twitter have very high relative ranking correlations.

• Focus on long form content….

• Get a .com domain; they may be favored by Google in search visibility.

Does this list make sense to you?

Are these best practices you already adhere to or are there some surprises here?

We’d love to hear from you!