How BuzzFeed Creates Their Most Successful Branded Content: 60 Second Insight


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Jonathan Perelman, VP Motion Pictures at BuzzFeed, shares BuzzFeed’s approach to video content, from animated GIFs to long-form stories. Perelman discusses the best approach that benefits both the brand and the publisher, and how understanding the interests and emotions of these audiences will ultimately elevate both sides through strong, video content.

BuzzFeed is known for their sharable, hyper-specific articles and stories, and over the past few years, they’ve added video content to their powerful mix. Video plays such a large role in publishers, whether it’s a listicle full of animated GIFs, or breaking news with live reporters, and everything in between. The true BuzzFeed secret sauce is their branded content though. Perelman believes BuzzFeed’s approach to collaborating with brands, and ideating together, is the most effective for reaching audiences that want to engage and pass along the content, story, or news.

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