Here’s What Gary Vaynerchuk Thinks About Facebook’s Ban on Like-Gating

Posted by Chelsea Hejny on 22 Aug 2014 / 0 Comment

A few weeks ago, Gary Vaynerchuk (GV), the colorful social media thought leader, author and entrepreneur, started a video series on his Youtube Channel called “The #AskGaryVee Show.” Throughout the week, Twitter users tweet using the hashtag “#AskGaryVee” questions they want GV to answer.

On August 14th, I tweeted from my personal Twitter account asking GV what he thought about Facebook decision to ban like-gating.

On Socially Stacked, we’ve covered the topic of Facebook’s surprising move quite a bit  (i.e., here, here, and here). And we’ve made it clear that we support Facebook’s change. Curious to find out if GV’s opinion would be different, I was excited to hear him answer my question in the 11th episode of “The #AskGaryVee Show.”

Here’s the exact  transcription of his response to my question:

“I think Facebook is maybe one of the worst PRed companies in the world. They have done so much more good than people realize. They are the gold standard of the future of marketing because they do so many things for their users, because their users are their business and they understand it. By not allowing brands to like-gate — or like call like hard-core like actions — they’re actually helping brands, and businesses, and small businesses, understand that it’s not about getting people to like to be rewarded … win a free crown if you subscribe to this show! That’s not going to do me any good if you really care about gold crowns. And the amount of people that built their fan bases on Facebook in 2009 and 2010 by offering free iPads was insanity because those were Apple fans, they weren’t fans of your cereal. So I think Facebook once again is making a hard-core move that is actually helping the users and the businesses.”

To watch the full 11th episode of “The #AskGaryVee Show,” check it out below.

Readers: Are you a GV fan like me? What did you think of his response to my question? What do you think of Facebook’s decision?