Heineken Handcuffs 2 Guys Together, Drops Them on Island

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This is what beer brands have to do to get attention these days: Heineken recently dropped an Irishman and a Polish guy on a Philippine island. Why? Just because.

The advertising stunt is the final installment in Heineken’s “Dropped” series, which has previously featured Rikar, a Spanish waiter who was dropped in the middle of Alaska with just a tuxedo and plane tickets. A second episode featured Stavros, a Greek dancer and yoga teacher, who was dropped in Cambodia, blindfolded and presented with a giant yellow duck boat.

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