This is what beer brands have to do to get attention these days: Heineken recently dropped an Irishman and a Polish guy on a Philippine island. Why? Just because.
The advertising stunt is the final installment in Heineken’s “Dropped” series, which has previously featured Rikar, a Spanish waiter who was dropped in the middle of Alaska with just a tuxedo and plane tickets. A second episode featured Stavros, a Greek dancer and yoga teacher, who was dropped in Cambodia, blindfolded and presented with a giant yellow duck boat.