Growth Hackers Should Be Able To See The Future (Part 1)

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View of B.J. Mendelson's old apartment in the city Of Glens Falls, New York

It was October of 2008. I was in the middle of the thirteen-hour bus ride from New Paltz, New York, to Potsdam, New York, courtesy of Adirondack Trailways. Somewhere around Lake Placid, as the bus wound its way through the largest state park in America, I had a moment of panic. Had I lost it? I checked my pockets more than twice, went into my backpack, and couldn’t find it. Thankfully, it was on my lap the entire time. A small white box. One with Chinese lettering on it. On most days, a box like this would hold gum. Orange flavored. The kind you can get inexpensively in Manhattan’s Chinatown district. But today it had something different inside. Instead of gum, there was a $ 1,300 engagement ring. White gold. Single diamond. To this very day, it’s the most expensive thing I have ever purchased. I don’t know where the ring is now. Probably sold. Or sitting at the bottom of a crate somewhere in Glens Falls, New York, forgotten. It doesn’t really matter. continued…

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