If you haven’t heard already, Facebook is banning like-gating soon. Does this news mean brands should stop trying to grow their fan bases? Absolutely not. With this change, Faceboook is helping brands understand that it’s the quality — not quantity – of their Likes that matters most.
The big question now is: How can brands grow their fan bases the right way – attracting users who are already educated about, use and/or like their product or service? One of the best ways to do this is through highly targeted Facebook ads.
In today’s infographic, the small business payroll company SurePayroll shares step-by-step how to create a Facebook ad in the Power Editor using Custom Audiences. Custom Audiences allow brands to their target website visitors, email list subscribers and/or app users through Facebook advertising.