If you’re new to ShortStack, this get-started guide will walk you through building and publishing your first Campaign. In 11 simple steps, and in less than an hour, you’ll create one of our most popular types of Campaigns: a Vote to Enter Sweepstakes.
What is a Sweepstakes? A sweepstakes refers to a giveaway in which winners are chosen at random. (By the way, a contest is another kind of giveaway but it requires entrants to submit something — a photo, video, essay, etc. – and a winner is chosen by a judge or by votes.)
Once you’ve built a sweepstakes Campaign, you’ll be prepared to build many other types of Campaigns using ShortStack.
Let’s get started!
Building Your Sweepstakes with a ShortStack Template
All of ShortStack’s templates come pre-designed with widgets, features and functions set up and ready for you to customize. To go from a template to a published sweepstakes, follow the steps below:
Step 1: Create a Campaign from a Template
On ShortStack’s home dashboard, click the orange button labeled “Create Campaign from Template.”
Select the “Vote to Enter Sweepstakes” template and then click the orange “Make Campaign” button.
You are in ShortStack’s Campaign Builder. This is where you customize the look and functionality of your sweepstakes.
In the upper left corner of the Campaign Builder, select a theme by clicking on the gray paintbrush icon. Click “Save” when you’ve found the theme you like.
Step 4: Create a Header Image
Click on the Image Widget (the one that looks like mountains) under “Basic Tools” in the left-hand column. An “Image Selector” window appears. From here, add your header image or build your own graphic with Canva (more on this below). We suggest you feature a picture of your prize!
To jazz up your header image with some pretty graphics, use ShortStack’s Canva integration. Within the Image Widget’s Image Selector, click on the blue “Design a graphic” button.
Once you’re done uploading your header image or designing it in Canva, within the Image Selector, select your image. Click “Select” when you’re done. You are now within the Setup tab of the Image Widget.
Note: When you upload your image in the Image Widget, the size of the image may readjust so it fits in the widget.
To add a background image to your Campaign, go to Campaign Settings by clicking on the gray gear icon.
Important note: Make sure the image you choose is at least 1024×768 pixels, otherwise the image will be too small to be featured in the background.
To edit text, click the section you want to edit. Each text section will highlight itself on the Campaign, as well as in the left-hand column. Once highlighted, click on the gray pencil icon that appears in the left-hand corner.
To add entries to your Campaign, first click the blue “Test your Campaign” button twice. It’s located at the top of your Campaign. The blue button will switch to green and now say “Live Data On.”
When your Campaign is in “Live Data On” mode, you are able to add entries to your Campaign using the promotion form at the bottom of the Campaign.
To edit the promotion form your Campaign users see after they vote, click on the gray pencil icon next to the Promotion Widget labeled “Sweepstakes Popup.”
In the Form Designer, edit your promotion form to include the information fields you want to collect from your Campaign users. It’s a best practice to only ask for a few key pieces of information, like name and email address. Why? The more fields you require, the higher your Campaign’s abandon rate will be.
To reward your Campaign users for sharing their information with you, use ShortStack’s Points Per Field Feature to assign a point value to each field of your promotion form. Hover over a field in the form preview and click the pencil icon to edit the field. Find the “Extra Points” and then enter a number in the “Extra Point Value” field.
Step 9: Edit Your Sweepstakes Rules
To edit your sweepstakes rules, click on the gray pencil icon of the Rich Text Widget labeled “Promotion Rules.”
Within the Rich Text Widget’s “Setup” tab, edit your promotion’s rules. If you need some help writing your rules, read our blog post, “Best Practices for Writing Facebook Contest Rules: 10 Tips.”
Step 10: Test Your Campaign as a User
Once you’re finished editing your sweepstakes template, you can test viewing your Campaign as a user. First, check to see if you’re in “Live Data On” mode. If not, click on the blue “Test your Campaign” button (located at the top of your Campaign) until it switches to green. It will now say “Live Data On.”
Next, click on the Visibility Simulator, the gray eyeball icon in the top left part of the screen.
Within the Visibility Simulator, choose either the “Liked Facebook Page” or “Not Liked Facebook Page” option. In the Campaign Builder, you will test and see how your Campaign will appear to each type of user.
Woohoo ! You’re almost done!
To prepare to publish your Campaign, start by deleting the Instructions Widget. Click to highlight the Widget, then in the top right corner click on the gray trashcan icon. Now that you’ve deleted the Instructions Widget, you’re ready to publish your Campaign.
To publish your Campaign, first make sure your Campaign is in “Test Your Campaign” mode. Next, click on the big orange “Publish Campaign” button in the upper right-hand screen. In the popup, select where you would like to publish your Campaign. With ShortStack, you can either publish your Campaign on Facebook, anywhere on the web, or both.
Once your sweepstakes is published, use your Campaign URL to promote it across the web. If you forget what your Campaign URL is, find it by clicking on the Manage Publications icon in the top right-hand corner.
Promoting Your Sweepstakes Campaign
Now that you’ve published your sweepstakes Campaign, it’s time to promote it! The “If you build it, they will come” expression does not apply to Campaigns. Seventy-five percent of what makes a Campaign successful is what you do to promote it. That said, there are lots of ways to promote a Campaign — most of which don’t cost much because you’re making use of resources, like your website and social media channels, that you already have.
To make sure you don’t forget all the little updates and improvements you can do to promote your Campaign, we’ve created a handy 40-point checklist. Click here to access it.
Help & Resources
Were you able to make it through all these steps successfully? If not and you have questions, shoot us a message at [email protected]. You can also check out the following resources:
We love seeing what our users build with ShortStack and often write case studies and blog posts about our users. If you’ve got something you want us to see, please let us know!