In the ever-changing social media landscape, image-based platforms like Pinterest, SnapChat and Instagram are enjoying a rapid growth as the power of visual content becomes increasingly important, from both a consumer and marketer point of view.
While this allows for more creativity, it can also open up a challenge for brands to stand out amongst the noise across social media platforms. However, by adapting to and leveraging a visually driven approach and implementing this into your marketing strategy, this avenue can provide powerful opportunities for both new and old businesses.
Our infographic explores the key considerations of incorporating visual elements into your social branding and strategy, to help generate better understanding, increase engagement and grab consumers’ attention and above all, to encourage success.
This infographic was produced by The Media Octopus