FOUNDER OF HONESTLY HEALTHY ON CREATING A BRAND

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Here is our interview with Natasha Corrett from Honestly Healthy

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1. When did you first become interested in the idea of an alkaline based diet and why?

5 years ago I hurt my back and visited an ayuvedic doctor who told me about the alkaline concept, he told me I was really acidic and not absorbing my food properly – I tried it for 21 days and didn’t look back.

2. How did you distinguish yourself from the mass of other detox and diet based brands out there?

I don’t count myself in either of those categories as I don’t believe in diets or detoxes. I think they have automatic negative connotations attached to them. I believe in just being healthy and nourishing and cleansing the body.
My rule is 70/30 which 70% is alkaline and 30% is acidic so you can still eat the things that are not healthy but only 30% of the time. Its a lifestyle.

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3. You have an impressive selection of best-selling books, several of which were co-created with Nutritionist Vicki Edgson. How important was it, certainly at the beginning, to have a Nutritional expert at hand?

I have written 3 books and 2 were written with Vicki, who is my godmother as well. We always wanted to write something together and she is a very knowledgeable nutritionist and has been the one to inspire me most of my life.

4. After the publication and success of your first book, how did you go about expanding your brand?

Everything has been organic and natural process, I just am very creative and come up with ideas and then I think I am the kind of person that just rolls their sleeves up and gets on with it and keeps going till it is successful. It takes determination to get your brand to the next level.

5. Alongside your published books you have also more recently added an eBook, an App and developed Fridge Fill, a food delivery service, to your brand. How did you come up with this new business venture?

Actually fridge fill was before I even started Honestly Healthy – this was my bread and butter, I was delivering food to peoples offices and homes for 2 years before I started it and it went nationwide and I stopped cooking and delivering it all myself.

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6. What are 5 tips you would give someone who was just starting out with their own business?

1. Find a mentor who has been there and done it and listen to their advice.
2. Be passionate about what you are doing it’s the only thing that is going to get you through the long hours.
3. Get a good accountant from the beginning as it can be confusing and can get into trouble if you don’t follow the rules.
4. Keep going don’t stop. You need to be determined and keep fighting if you are not prepared for some long hours and nights having your own business is not for you.
5. Find your gap in the market. You will never re-create the wheel just maybe you can do it better and put another spin on it. Find your hook.

BOE Magazine

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