Five Reasons Your Mobile Strategy Isn’t Working and What to Do About It [Infographic]


Is your mobile strategy producing lackluster results? Here’s a look at five areas that might need improvement, according to the following Formstack infographic.

Make sure your site is optimized for mobile. “Consumers today don’t have patience for poorly functioning mobile sites,” states Formstack. “Some 46% of shoppers are less likely to shop around for other options when they’re using a company’s mobile app.”

Moreover, consider providing a social autofill form. Some 77% of users prefer social logins over passwords.

Also, make sure your social autofill form isn’t overwhelming your visitors. “If your forms are too long, your visitors will leave,” states Formstack. “Offering a social autofill not only reduces time on site, but it’s a sanity saver, too.”

To find out more about mobile mistakes and how you can fix them, check out the infographic.

Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.

Twitter: @Veronica_Jarski

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