Facebook’s Redesign Frenzy Continues With New Look For Pages On Desktop


NewPagesDesktopLayout650The redesigns keep humming out of Menlo Park, Calif., as Facebook announced a revamp of its pages for desktop, which will begin rolling out this week, just days after revealing a new look for its News Feed.

The social network also announced that the Pages to Watch feature it rolled out to select page administrators last July will now be available to all page admins in their page insights sections.

The major changes in the layout for pages on desktop are:

The social network offered more details in a Newsroom post announcing the redesign:

This week, we’ll begin rolling out a streamlined look for pages on desktop that will make it easier for people to find the information they want and help page admins find the tools they use most.

The right-side column of your Timeline now displays all of your page’s posts. This one-column display means that all of your posts will appear consistently on your page and in News Feed.

The left-side column of your timeline features information about your business, including a map, your hours of business, phone number, and website URL, as well as photos and videos.

No matter where you are on your page, you can now view information about the ads you’re running and new likes on your page, as well unread notifications and messages. You can click on any section in the This Week section for more detail.

We’ve also added new navigation options to the top of the page, making it easier to access your activity, insights, and settings. The Build Audience menu at the top of the page offers direct access to your Ads Manager account.

As we roll out the new design of pages, we’re also opening up our new Pages to Watch feature in the page insights tool to all admins. Pages to Watch allows admins to create a list of pages similar to their own and compare the performance of their pages with those of the businesses they care about.

On the “Overview” tab of page insights, admins will see some key stats about the pages they are watching. The “Posts” tab of page insights includes a feature to view the past week’s most engaging posts from the pages you’re watching.

Page admins: What do you think of the redesign?