Facebook Topic Data: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news.

To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Facebook Introduces Topic Data: “Topic data shows marketers what audiences are saying on Facebook about events, brands, subjects and activities, all in a way that keeps personal information private.”

Facebook Topic Data

“Marketers use the information from topic data to make better decisions about how they market on Facebook and other channels, and build product roadmaps.”

LinkedIn Relaunches Sponsored InMail: The newly revamped Sponsored InMail product is “a direct and personalized way for marketers to reach their audience in their LinkedIn inbox across desktop and mobile.”

LinkedIn Sponsored InMail

“Sponsored InMail will now only be sent to members when they’re actively on LinkedIn.”

Twitter Rolls Out New Profiles on Twitter for Android: New profiles on Twitter for Android makes it “easier for you to explore and learn about people on Twitter.”

Twitter Increase Photos on Twitter for iPhone: Twitter is making “browsing profiles on Twitter for iPhone even more fun.”

Facebook Removes Inactive Accounts From Page Likes: Facebook is “updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts.”

Facebook Business Page Likes

“Over the coming weeks, Page admins should expect to see a small dip in their number of Page likes as a result of this update.”

Other social media news worth following:

Conversion Tracking for Promoted Pins: “To track conversions, you’ll need to promote some Pins first.”

Pinterest Promoted Pin conversion tracking

“… tie conversions on your site back to Promoted Pins and learn which Pins work best.”

FriendFeed Shuts Down: “The number of people using FriendFeed has been steadily declining and the community is now just a fraction of what it once was.”

FriendFeed Shuts Down

“FriendFeed will be shutting down soon.”

Imgur Launches an iOS App: “Imgur for iPhone focuses on doing one thing incredibly well: making it easy for Imgurians to browse and comment.”

New Imgur iOS App

“The official Imgur mobile app for iPhone, now available in the App Store!”

Here is a cool social media tool worth checking out:

Trio: A content mash-up app with built-in attribution tools.

Trio App

“Trio is the next big social, creative app. It’s a simple way to make fun media mashups.”

Weekly Video Tip:

How to Use the New Multi-Product Ads on Facebook?

Post by Social Media Examiner.

Some interesting studies to note:

Twitter Continues to Grow for Customer Service: Simply Measured released their annual Twitter Customer Service Study which analyzes Twitter activity of the Interbrand 2014 Best 100 Global Brands. 43% of the brand surveyed have a dedicated customer service Twitter handle. Of those handles, 31%  tweet at least 10 times per day and 63% have an average response time of 8 hours or less.

State of B2B Marketing Metrics 2015: According to State of B2B Marketing Metrics and Analytics 2015 from Regalix, most B2B marketers (85%) say they are able to use their organization’s analytics data to measure digital marketing effectiveness and 65% say analytics have helped increase their organization’s sales revenue by more than 10%. Email is the most tracked B2B digital marketing tactic with 100% of respondents using this tact to measure effectiveness. This is followed by content marketing, which is utilized by 86% those surveyed.

Social Media Trends of the Inc 500: Based on 2014 research conducted by University of Massachusetts Dartmouth,  93% of the Inc 500 use at least one social media platform or tool. LinkedIn continues to be the platform of choice (94%) among the Inc. 500 for the third year in a row. Facebook presence dropped to 80% and Twitter has risen to 79% this past year. Meanwhile, blogging has declined among the 2014 Inc. 500 for the first time in 8 years.

Facebook Reminds Most Popular Social Network Among YouthThe Infinite Dial 2015, the latest report in a long-running series on consumer adoption of digital media, found that Facebook remains the most used social media platform among 12 to 24-year old Americans (43%), followed by Instagram (18%), Snapchat (15%) and Twitter (8%).

YouTube is More Influential than Traditional Media: The DEFY Media’s Acumen Report surveyed 1,350 youth, aged 13-24, on their mobile and social media usage, preferences and consumption.  The study found that online video, viewed on sites like YouTube, is watched by 96% of youth at an average of 11 hours per week. By comparison, traditional TV is viewed by only 81% at an average of 8 hours per week. Also, slightly more than 6 in 10 of those surveyed say they would try a product or brand suggested by a YouTube star while fewer than half would try a product or brand suggested by a TV or movie star.

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