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Facebook Doubles Partner Categories


MorePartnerCategories650Facebook introduced partner categories in April, allowing brands to target ads to users by category, based on their activities both on the social network and elsewhere on the Web, including mobile and even offline. Now the number of partner categories has doubled.

Reader Or Fialkov of Fialkov Digital shared the screenshots above and on the homepage with AllFacebook, in which Facebook alerted him to the availability of the new partner categories, which now total more than 1,000, up from more than 500 at launch.

Readers: Have you ever used partner categories in your Facebook advertising campaigns?

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