Facebook took a giant step forward in its efforts to further align itself with the television, publishing, and event venue industries with Friday’s launch of its Public Content Solutions program, which is aimed at providing its partners with dedicated technical and business resources to build out media solutions on the social network and its Instagram photo- and video-sharing network.
Initial partners in Facebook’s PCS program are: Arktan, telescope, never.no, Timeline Labs, Tagboard, Vizrt, Reality Check, and SnappyTV, and the social network said in its Newsroom post introducing the initiative that it will expand with more application-programming interfaces, tools, and support resources for the media industry.
The launch of the PCS program follows other Facebook features and features being tested that are geared toward the media industry, such as:
- The rollout of two APIs aimed at allowing news organizations to tap into its public posts in real-time: the public feed API, which displays a real-time feed of public posts for a specific word; and the keyword insights API, which tallies the total number of posts that mention a specific term during a specific time period, as well as enabling news organization to feature anonymous, aggregated results based on gender, age, and location.
- Weekly reports to the “Big Four” television networks — ABC, CBS, Fox, and NBC — and a “small number of select partners” on the number of actions (likes, comments, and shares) generated by specific episodes of shows, as well as how many Facebook users were responsible for those actions.
- Its move to release data on actions related to TV shows to 10 networks in eight overseas countries.
- The Stories to Share feature for the pages of media organizations.
- Its addition of reminders about favorite participating TV shows to its flagship Android application.
- Its acquisition of real-time sports-data provider SportStream.
- Its introduction of trailers on the pages of selected TV shows.
- Its partnership with social TV analytics specialist SecondSync.
Partner Engineer Manager Bob Morgan explained the motivation behind the PCS program in the Newsroom post:
Whenever something important happens in the world — from the Sochi Olympics to the crisis in the Ukraine to the results of the Oscars — people immediately take to Facebook to discuss it. With more than 1 billion people using Facebook and engaging in real-time conversations during these moments, it’s important for us to work closely with media companies to help them tell these stories.
Morgan also added a frequently asked questions section:
- What does the PCS program offer? The program will provide support and resources to partners using our public feed API and keyword insights API for media solutions. Partners will receive a badge for display on their sites and marketing materials, dedicated technical support from the PCS team, access to Facebook’s media partnerships team, and more.
- Who is part of this program? Initial partners in the PCS program include Arktan, telescope, never.no, Timeline Labs, Tagboard, Vizrt, Reality Check and SnappyTV. Each of these partners brings unique and differentiated solutions to the media industry.
- How can I join the program? If you are a developer building compelling, high-impact solutions for media companies, we’d like to hear from you and learn more. You can contact us here: [email protected]. We will also add new PCS partners as we identify exceptional contribution to the ecosystem.
Readers: What do you think of the Public Content Solutions program?